Flavio Briatore returns to Formula 1 with Alpine advisory role
Former Renault F1 boss Flavio Briatore returns as Alpine's Executive Advisor, 14 years after the "Crashgate" scandal. His role focuses on talent scouting and strategic advisory as Alpine evaluates its F1 future, including potential customer status.
Former Renault Formula 1 team boss Flavio Briatore has made a surprising return to the sport, joining Alpine in an advisory capacity.
This appointment marks a significant moment for both Briatore and the team, coming 14 years after his controversial dismissal from Renault.
Role definition
Alpine confirmed Briatore's appointment on Friday, ending weeks of speculation. The team's statement outlined his new position:
"BWT Alpine F1 Team can confirm that Flavio Briatore has been appointed by Renault Group CEO Luca de Meo as his Executive Advisor for the Formula One Division."
Briatore's responsibilities will include:
- Scouting top talents
- Providing insights on the driver market
- Assessing the team's current structure
- Advising on strategic matters within the sport
Successes and controversies
Briatore's F1 career has been marked by both triumphs and controversies:
- Led Benetton and Renault to world championships with Michael Schumacher (1995/1996) and Fernando Alonso (2005/2006)
- Dismissed in 2009 due to involvement in the "Crashgate" scandal at the 2008 Singapore Grand Prix
- Initially received a lifetime ban from the FIA, later overturned in French courts in 2010
Implications for Alpine
Briatore's appointment comes at a crucial juncture for Alpine:
- The team is evaluating its future in F1, potentially considering a shift from manufacturer to customer status by 2026
- Briatore may play a key role in deciding the team's power unit strategy, with Mercedes being a potential supplier
This move signals Alpine's intent to leverage Briatore's experience and connections in shaping its future in Formula 1, despite his controversial past in the sport.
Continued involvement in F1
Despite his past controversies, Briatore has maintained connections in F1:
- Remains part of Fernando Alonso's management team
- Involved in the Azerbaijan Grand Prix
Briatore's return to a formal F1 role with Alpine represents a significant development in the sport's landscape, potentially influencing the team's strategic direction in the coming years.
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